What’s Your Sign?


Whether you have been to Las Vegas or not, you surely have seen the iconic “Welcome to Fabulous Las Vegas” sign. It has an interesting history.

In 1959, Ted Rogich, who owned the Western Neon Company commissioned Betty Willis to create the sign. The price was a mere $4000.  Willis died April 19, 2015 at age 91.

What’s unusual is that the sign was never copyrighted so there are all types of jewelry, photos, and trinkets, that display this sign royalty free. In fact, we have our own version you see on our website with our ATV logo.

There are actually three of these signs, the best known being on the Strip. One of the others is located about four miles further north on the Strip just past the Stratosphere Tower and the other is on Boulder Highway.
In 2009 it was placed in the National Register of Historic Places. It is located about 1/4 mile south of Mandalay Bay right in the Center of Las Vegas Blvd. In the past many people probably came close to getting killed while posing in front of the sign. There were no safe places to stand being in the middle of Las Vegas Boulevard, the Strip, with high traffic.

With great wisdom leaders built a parking area in front of the sign where visitors can safely park and pose for photos. Many times Elvis will be right there to pose with those who want “The King’ in their photo.

Read other interesting facts you may not know about the sign here.


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